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The Icon hat front view, white panel with cognac leather patch
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The mark, distilled.

The Icon

$35Ships in 5 days

Limited drop · All sales final except defects (14 days)

One size fits most · Snapback closure

All sales final. We stand behind every hat.

Materials
  • Base

    Built on the Richardson 112, the same blank trusted by the best custom hat makers in the country.

  • Patch

    Cognac leather, stitched border, logo engraved in house. Simplified F-plane mark, vertical orientation

  • Design

    Designed in Maryland by a Certified Flight Instructor. Laser engraving on cognac leather.

  • Structured white front panel
  • Solid black bill, breathable black mesh back
  • Cognac leather patch, engraved
  • Snapback closure, one size fits most
  • Designed in Maryland by a CFI

The Detail

Built around the patch.

A clean white front panel meets a black bill and breathable black mesh back. Centered on the front: a cognac leather patch, engraved with the Flier Attire mark. The simplified silhouette of a fighter jet, distilled to its essential geometry. Made for pilots. Built for everywhere.

Crown
White
Bill
Black
Mesh Back
Black
Patch
Cognac leather
Patch Artwork
Simplified F-plane mark, vertical orientation
Technique
Engraved leather
The Icon trucker hat resting on a small aircraft cockpit dash mid flight

The Patch

Each one, engraved.

Every Flier Attire patch is hand-cut from cognac leather and engraved with the brand mark. No printed graphics. No fast-fashion shortcuts. Just real leather, real craft, and a logo built to outlast the hat itself.

The craft · three details

Built like an instrument.
Worn like a hat.

Three places we sweat the detail. The bill stays curled, the mesh stays cool under a headset, and the leather patch never fades.

  • Pre-curled bill on The Icon, close-up
    01 of 03

    The bill.

    Pre-curled, eight visible top arcs, holds its shape after months in a flight bag.

  • Four panel black mesh back of The Icon, three quarter rear angle showing snapback closure
    02 of 03

    The mesh.

    Four panel mesh back, breathable under a headset, sits clean over the ears.

  • Cognac leather patch on The Icon with engraved F and jet mark, centered on white front panel
    03 of 03

    The patch.

    Cognac leather, pressed clean to the panel, logo engraved. No embroidery, no fade.

Mark Rolfes with a student pilot in the hangar beside a Cessna training aircraft.
Mark Rolfes · CFI
The founder

Built by a Flight Instructor.

Mark Rolfes earned his CFI at 20 years old. He's found a passion to train those wanting to be pilots, building a connection with each of his students. He built Flier Attire to create an atmosphere for others to show their love for aviation in the cockpit and their everyday life.

Also by Flier Attire

The Signature hat front view, grey panel with cognac leather wordmark patch

The wordmark, complete.

The Signature

$35 · Grey crown · Cognac leather patch