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Drop 01 · Live now

Drop 01 is open.No restocks.

Two hats. 50 units total, 25 of each. Engraved cognac leather. Designed by a working CFI. When this drop closes, the next chance is Drop 02.

The Icon trucker hat
In Stock
White / Black / Cognac
The Icon
Shop The Icon · $35
The Signature trucker hat
In Stock
Grey / Grey / Cognac
The Signature
Shop The Signature · $35
Flat $5 U.S. shipping · ships within 5 daysDrop closes when stock is gone

Brand proof points

The craft · three details

Built like an instrument.
Worn like a hat.

Three places we sweat the detail. The bill stays curled, the mesh stays cool under a headset, and the leather patch never fades.

  • Pre-curled bill on The Icon, close-up
    01 of 03

    The bill.

    Pre-curled, eight visible top arcs, holds its shape after months in a flight bag.

  • Four panel black mesh back of The Icon, three quarter rear angle showing snapback closure
    02 of 03

    The mesh.

    Four panel mesh back, breathable under a headset, sits clean over the ears.

  • Cognac leather patch on The Icon with engraved F and jet mark, centered on white front panel
    03 of 03

    The patch.

    Cognac leather, pressed clean to the panel, logo engraved. No embroidery, no fade.

Lookbook · Drop 01

On the dash. On the runway.

The drop, photographed in the places it earns its patina. Mid flight on the glareshield. Sunset on the centerline.

The Icon resting on a small aircraft cockpit dash mid flight
01 / 04

The Icon

Cockpit Dash · Mid Flight

Shop The Icon
Mark Rolfes with a student pilot in the hangar beside a Cessna training aircraft.
Mark Rolfes · CFI
The founder

Built by a Flight Instructor.

Mark Rolfes earned his CFI at 20 years old. He's found a passion to train those wanting to be pilots, building a connection with each of his students. He built Flier Attire to create an atmosphere for others to show their love for aviation in the cockpit and their everyday life.

The Pair · Drop 01 Bundle

Take both.Skip the line.

Bundle Benefits
  • 01
    Drop 02 priority

    48 hour access before the public waitlist.

  • 02
    Matched pair

    Both colorways shipped together in one box.

  • 03
    Flat $5 U.S. shipping

    Ships within 5 business days from Maryland.

$70The Pair
Add the Pair · $70

Limited to drop stock · No restocks