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The Icon
The Icon trucker hat, drag or move cursor to rotate
The Signature trucker hat, drag or move cursor to rotate

Flier Attire. The pilot'sapparel brand

Designed by a working flight instructor. Premium materials, limited releases.

Mark Rolfes with a student pilot in the hangar beside a Cessna training aircraft.
Mark Rolfes · CFI
The founder

Built by a Flight Instructor.

Mark Rolfes earned his CFI at 20 years old. He's found a passion to train those wanting to be pilots, building a connection with each of his students. He built Flier Attire to create an atmosphere for others to show their love for aviation in the cockpit and their everyday life.

Drop 01 · The pair

Two hats.
Pick your patch.

The craft · three details

Built like an instrument.
Worn like a hat.

Three places we sweat the detail. The bill stays curled, the mesh stays cool under a headset, and the leather patch never fades.

  • Pre-curled bill on The Icon, close-up
    01 of 03

    The bill.

    Pre-curled, eight visible top arcs, holds its shape after months in a flight bag.

  • Four panel black mesh back of The Icon, three quarter rear angle showing snapback closure
    02 of 03

    The mesh.

    Four panel mesh back, breathable under a headset, sits clean over the ears.

  • Cognac leather patch on The Icon with engraved F and jet mark, centered on white front panel
    03 of 03

    The patch.

    Cognac leather, pressed clean to the panel, logo engraved. No embroidery, no fade.

Drop 01 · Launches Jun 21

Fifty total.
No restocks.

When Drop 01 closes, Drop 02 is the next chance. Join the waitlist for advance access.